England appointed to Advancement position
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David England |
Beginning Aug. 1, England will become associate vice president for corporations and foundations, a role in which he will help build Lipscomb's grant writing and solicitation program, Lipscomb President Steve Flatt announced.
"David is one of those rare "five-talent" people who can do a number of things exceptionally well," Flatt said. "He has rendered Lipscomb a quarter of a century of outstanding work in media and public relations, and his shoes will be most difficult to fill. However, the potential benefits he brings to the university by accepting the role of associate vice president of advancement are extremely promising. As he always has, David will do a great job," Flatt said.
England said he is looking forward to the challenge of learning a new work.
"The funding challenges faced by higher education across America are well documented, and that fact alone places a premium on getting the best possible results from our grants program. I have some learning to do, but the idea of building a program and having a tangible impact on expanding the university's financial resources is exciting," England said.
"Working in public relations and marketing here for the last 25 years has been immensely rewarding, particularly in helping to shape our message and communicate that to new and existing audiences. I will miss the daily association of the professionals with whom I have worked shoulder-to-shoulder for so long. They are wonderful people and will take this work to the next level," he said.
England came to Lipscomb in 1979 as director of the News Bureau after two years at WBMC AM-FM, McMinnville, Tenn., where his work won two awards for investigative reporting and one for in-depth reporting from the Tennessee Associated Press Broadcasters Association.
He has served as director of public information, director of public relations, and since 2002 as assistant vice president for marketing and public relations. From 1981-94, he also taught the university's journalism classes, and for many years was the university photographer.
He led expansion of the News Bureau into today's Office of Marketing and Public Relations, which has responsibility for directing marketing and communication efforts for the university and campus school. He has guided the office's technological growth from electric typewriters into full computerization and has grown the staff from one person in 1979 to three professionals, including Director of Marketing Kim Chaudoin and Public Relations Specialist Amber Stacey.
In 1995, he created the university's first public website and later directed a major expansion into a content management system hosted by Alliance Software. Despite having no dedicated webmaster, Lipscomb today features approximately 150 websites in its online network with general direction and training provided by the Office of Marketing and Public Relations.
Working with the university's Computer Center, England conceived and directed implementation of an innovative system for producing "hometown" news releases quickly and efficiently, allowing the university to publicize student achievement more frequently. He expanded the university's presence in the media to a national basis, placing stories in wire services and on NBC's "Today Show" in recent months, and established a web-based list of "experts" for media use.
As chair of the Integrated Marketing Committee, he guided the process that resulted in the university's first identity statement and integrated marketing communications plan.
During his tenure, the office has received nearly 50 awards for writing, publication design, media success, videos and photography.