Skip to main content

Bisons' second trip to NCAA men's basketball tournament nets high volume of media coverage

Office of Public Relations & Communications  | 

Screenshot of ESPN coverage of Lipscomb game

With the Bisons’ incredible run to the NCAA tournament, it has earned a significant amount of local, regional and nationa media exposure for the university. According to media monitoring services, from March 9 when the Bisons won the ASUN tournament, which was televised nationally on ESPN2, through March 22, the day after the NCAA game broadcast nationally on TNT, it is estimated to have earned nearly 5,000 media hits with an advertising value equivalency of $285.6 million and a reach/viewership of 30.8 billion. Stories aired in all 50 states and Washington, D.C. and in several countries.

Click on the links below to view just some of the recent coverage.