Program Overview
Join the exciting world of sports, a multi-billion-dollar industry that entertains audiences around the world. Cover high school sports for local news media, collegiate and professional teams at the regional or national level, or work on behalf of these teams and athletes to build relationships with media members and coordinate dissemination of information to journalists and other news media.
In Lipscomb’s undergraduate program in Sports Media, you’ll prepare to enter the fields of sports journalism and sports promotion with coursework in writing, production, design and promotion. Work with the Herd Media, Lipscomb’s award-winning on-campus student media group featuring live television and radio coverage of games. And learn what it takes to produce and broadcast athletic events by working on ESPN coverage of Lipscomb sports. When you graduate, you’ll be equipped with the skills to thrive in this fast-paced industry.
Average class size
Our Faculty
Career Paths
Sports Reporters (TV or Newspaper)
Cover news related to sporting events, teams, athletes and fans, working for a television station, newspaper or other media outlets.
Sports Information Directors
Provide statistics, team and player notes, and other information about a sports team to the news media and general public. Manage external publicity efforts through websites and social media as well as official publications like media guides and game notes and programs.
Broadcast Announcers
Work on television or radio broadcasts to describe the action of a game through play-by-play coverage, analyze the strategy and results, or report and give opinions on sports news.
Public Relations Specialists
Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.
